Ardmore has landed a £200m job to deliver seven residential blocks in West Kensington.
The scheme will see 462 apartments built on the corner of West Cromwell Road and Warwick Road on top of an existing multistorey car park.
The tallest of the seven towers, at 33 storeys, will be one of the highest buildings in the borough.
In addition to the new homes, the West Cromwell Road scheme will deliver commercial and retail space along with improvements to the public realm.
The car park will remain operational during the significant strengthening and alteration works needed to the existing structure, which involved the agreement of a complex phasing strategy with a neighbouring supermarket, Ardmore said.
The joint venture between real estate investment manager MARK and developer SevenCapital is due to be completed in the final quarter of 2026.
Ardmore managing director Cormac Byrne said the project builds on the company’s track record of helping developers unlock some of the most complex schemes in London.
“There is no doubt this is one of the more challenging projects currently under construction in London and we have worked closely with SevenCapital, MARK and neighbouring stakeholders to bring our extensive experience of working in and around existing occupied buildings and next to operational rail assets,” he said.
SevenCapital group managing director Damien Siviter added: “Getting to this stage on a site as complex as West Cromwell Road has been the result of a long and collaborative relationship with Ardmore, our neighbours and other stakeholders.
“We are looking forward to seeing the site come forward and making these exciting plans a reality.”
Last month, Ardmore reported that its pre-tax profit for the year to 30 September 2022 was down by half on the previous year, which it blamed on inflation and contract complications.