Ultra-luxurious mansion development added to DAMAC Hills


New high-end properties feature design themes from de Grisogono and Roberto Cavalli

Developer DAMAC Properties has announced its new premium project, Gems Estates, an ultra-luxurious collection of high-end five- to seven-bedroom mansions in the DAMAC Hills community.

Unveiling the project, the developer said the villa exteriors will be branded by Swiss jeweller de Grisogono, while the home interiors will be branded by Italian fashion house Roberto Cavalli – making Gems Estates the first co-branded real estate project in the world.

The artistic style of Gems Estates is inspired by the famous Austrian symbolist painter Gustav Klimt, and the colour theme is black diamonds mixed with heavily accented gold textures, the developer noted.

In June 2022, in an exclusive interview with Middle East Construction News (MECN), DAMAC said North America is a key target market.

According to DAMAC, Gems Estates – which will be spread across DAMAC Hills – will be the last villa additions to the community. The community is located on Umm Suqeim Road and Hessa Street, and is said to feature an array of entertainment and leisure amenities including a skate park, fishing lakes, horse stables, a petting farm and sports facilities for its residents.

DAMAC Senior Vice President Niall McLoughlin commented, “This is yet another premium addition to our DAMAC Hills community. We are continuously raising the bar when it comes to unique living experiences and our branded associations over the years with the likes of Versace, Cavalli and others have all been highly sought after by customers.”

International property consultant Savills, in its Branded Residences 2021 report, stated that the past decade had seen the number of branded residences increase by 230%, adding more than 500,000 units across 356 schemes across the world.

“DAMAC has carefully studied these market trends and capitalised on its existing relationships with premium global brands to bring unique products to market,” concluded McLoughlin.

In June 2022, DAMAC and de GRISOGONO launched the Safa Two tower while, in July 2022, the company announced the start of piling works at its Cavalli Tower project.



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