‘Start with people and act like therapists’: Surprising secrets of digital transformation

“For data, imagine a warehouse with 1,000 rooms, and every room has 1,000 shelving units, and every shelf has a million jars [of jam] on it – if you don’t name the jar and label it correctly, if you place it randomly, it’s unlikely you’ll ever find it again. The data is the sweet jam inside the jar.”

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