Sobha Realty launches first signature residential tower project in Dubai


The S is said to reflect Sobha Realty’s style and represents the company’s vast experience and design capabilities

Developer Sobha Realty has launched its first signature residential project – ‘The S’, located on Sheikh Zayed Road in Dubai. The S will be a 62-storey high rise building that will hold 43 stories of residences, as well as six levels of enclosed podiums, which have been designed as car parks.

Situated between Palm Jumeirah, Sheikh Zayed Road and Dubai Internet City, the tower will offer easy access to a number of prime locations in Dubai such as the Dubai Marina, Emirates Golf Club, and Burj Al Arab.

The S is said to reflect Sobha Realty’s style and represents the company’s vast experience and design capabilities, following its ‘backwards integration’ model. The tower has been designed to provide residents with views of the sea from the north, and of golf courses on the south side.

In April 2022, Sobha Realty said work on its Sobha Hartland project was 60% complete and, in May 2022, the developer said it expects a ‘considerable increase’ in residents at Sobha Hartland in 2022.

“At Sobha Realty, creating beautiful living experiences is our mission. The S tower truly showcases the very best that Sobha has to offer, driven by my own passion of providing our clientele with nothing but the best. Every last detail has been meticulously crafted, in an effort to maintain the perfect balance between finesse and form. Together, these elements create an unsurpassed living experience for our discerning residents who have been accustomed to such high standards of luxury living,” said PNC Menon, Founder and Chairman of Sobha Group.

The tower will have 24/7 concierge and security services, and will incorporate cutting-edge technologies, including several intelligent features. In addition to smart lights, window shades, and other connected features that can be controlled with smartphones, the tower also features high-speed lifts that allow for rapid transit to apartments.

Fresh air units with high-efficiency filters and UV filtration for improved air quality are also present throughout the building structure to ensure the overall wellbeing of residents, the developer added.

In September 2022, Strategy& said that developers can differentiate through data-driven customer relationships and in October 2022, Sobha Realty said it had completed a residential tower two months earlier than planned.

Francis Alfred, Managing Director of Sobha Realty added: “With the launch of “The S” tower, we are delighted to offer our customers a life of re-imagined luxury, along with state-of-the-art amenities, at one of the most significant locations in the city. Our aim is to ensure top quality standards in all our properties, and this iconic tower is a testament to our efforts of enhancing customer experience. There has been an increasing demand for luxury properties in the market and with the launch of “The S”, we strive to meet these expectations.”

“With this signature residential tower, Sobha Realty marks another addition to its portfolio of luxury properties and aspires to raise the bar of quality standards in the years to come,” he remarked.

The tower will feature a luxury bespoke Café, a Health Spa, a sauna, lounge area, gym, and a children’s day care centre. In the tower’s lobby, there will be an art gallery that will showcase original masterpieces of leading artists from across the globe. Residents will also have access to a temperature-controlled infinity-edge pool and a meditation corner, the developer concluded.



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