SHA completes Phase One of Hajar tourism project in Oman


The firm is working with governmental agencies, local investment groups, internationally renowned master planners, and infrastructure and sustainability advisors on the project

Stirling Hospitality Advisors (SHA) has announced the completion of Phase One of its mixed-use Hajar masterplan project in Oman.

In a statement, SHA said that the four-phase project was launched in June this year, with the firm spearheading the development across the tourism and hospitality sectors to optimise the destination’s economic potential and attract further investment.

The key development encompasses an overarching strategy to develop an attractive, profitable destination, which is appealing to domestic and international travellers, it said.

In early August 2022, Oman’s Rakiza said it had received a capital commitment of $298mn from Saudi’s PIF.

“We are delighted to be working on Oman’s stunning Hajar Mountains and developing world-class real estate and hospitality projects with internationally renowned groups. We have successfully finished the first phase of the project and we look forward to continuing working alongside our partners in driving new opportunities to attract investment and connect experiences with assets to ensure overall success,” commented Managing Director Tatiana Veller.

She added that the firm is working with governmental agencies, local investment groups, internationally renowned master planners, and infrastructure and sustainability advisors on the project, and that SHA is now initiating the second phase of the project.

This will include the development of one of the ridges of the Hajar Mountains into a holistic tourist destination, highlighting Oman’s highest terrain and unique history and artisanry, the statement continued.

In mid-August 2022, Oman’s $175mn Botanic Garden was said to be on track for completion in 2023.

Stretching along the northern coast of Oman, from southwest of Muscat to the UAE, the Hajar Mountains are a six-hour drive away from Dubai, making for the ideal getaway destination for travellers looking for an adventure in the wild terrains or a luxurious and relaxing weekend in the mountains.

“The sectors SHA is currently covering includes looking at creating all types of accommodation; from wellness escapes and luxury hotels to more standardised three- and four-star offerings, as well as family-run B&Bs, which maximise the local community’s involvement,” Veller added.

SHA is also looking into the potential development of niche products such as lifestyle boutique hotels, glamping solutions, container camps and farmhouses, catering to diverse customer needs and raising the destination’s competitive edge, enhancing overall tourism in the country, she concluded.

In September 2022, Bank Nizwa signed a $650mn agreement with Palm Beach for the Al Nakheel project.



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