SAAS Properties inks deal with hospitality firm to operate 401 units in Business Bay tower

SAAS Properties has inked a long-term agreement with hospitality firm Sonder Holdings. The deal will see Sonder operate 401 units of SAAS Tower in Business Bay, Dubai as serviced apartments for daily, weekly or monthly stays.

Located across from the Burj Khalifa, SAAS Tower is said to be equipped with premium residential apartments ranging from studio, one, two, and three bedroom units. Totaling more than one million square feet of built-up area, the building features commercial spaces in the complex including a cafe, multiple restaurants, a spa, salon, nursery and a co-working space, SAAS Properties said.

The building also boasts five-star quality amenities for its residents, including a swimming pool, jacuzzi, gym, and children’s play areas, the developer noted.

“Having Sonder as the operator of SAAS Tower helps further our aim of reimagining the property development market whilst putting the consumer first. The team has the experience and ambitions we are looking for in a business partner, which made us confident in our choice to move forward together,” said CEO of SAAS Properties, Ahmed Al Qassimi.

SAAS Properties says the agreement with Sonder is an excellent opportunity to help firmly establish Dubai as a leading international business and tourism destination by targeting the ever-changing trends of travelers. Residents of Sonder-operated properties have access to a tech-enabled experience which allows guests to fully manage their stay via its app – from booking the room to check-in, down to requesting fresh towels, and asking for dinner recommendations, it added.

Co-Founder and Global Head of Real Estate at Sonder, Martin Picard added, “We’re proud to partner with SAAS Properties, a highly regarded real estate developer. Opening our third location in Dubai makes us one of the largest full-building serviced apartment operators in the market, and the region remains a focus for Sonder. We’re building the future of hospitality, applying design and technology to meet the needs of modern travelers, while offering developers flexibility and freedom from daily operational responsibilities.”

Early in July 2022, DLD and Emirates NBD inked a deal to replace rent cheques with online payments. In the same month, PNC Menon, Chairman of Sobha Group also said that real estate players must develop digital transformation strategies that address key obstacles like data access and capacity building, in order to overcome roadblocks as quickly as possible. Metropolitan Premium Properties also announced its intent to open new offices in Sharjah and Ras Al Khaimah in Q4, 2022.

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