Raimondi Cranes unveils new brand and company vision

As part of the rebrand the company has invested in a new production facility and the development of 14 new flat-top cranes

Raimondi Cranes has unveiled a new corporate identity and vision including extensive research into two core areas of its business.

Building on almost 160 years of manufacturing history, the company announced it had invested extensive resources into two core areas: a new production facility implementing lean-manufacturing innovative techniques, and the development of 14 new flat-tops that have been optimised according to customer feedback.

“We are delighted to present a new visual identity for Raimondi Cranes, one that builds on its long heritage within the global construction industry. For the past two years we have been working on reshaping our vision with heavy investments into a new manufacturing facility, and by allocating substantial resources to our R&D department,” said Diego Borgna, CEO, Raimondi Cranes.

In September 2021, contractor Urban Trading and Contracting WLL said 10 topless tower cranes from Raimondi were helping to build The Seef project in Qatar.

“The strategic decision to rebrand echoes recent innovations and encapsulates the company’s embraced vision of being the most responsive global leader in scalable heavy lifting solutions,” he added.

The overhaul of the company’s visual identity, a process that occurred over 16 months, represents a milestone for Raimondi as it is the company’s first full rebranding in decades. The new logo pays homage to Raimondi’s legacy by placing focus on one of its strongest design elements, the ‘R’ icon, while simplifying and modernising it to signify efficiency and innovation, it said.

“Retaining Raimondi’s heritage and values was a top priority. The new branding reflects our evolving positioning and growing market ambitions with the aim of raising expectations. We will use it to drive expansion into new markets together with a series of new products, services, and solutions,” Borgna remarked.

In July 2022, Raimondi said its cranes had been deployed for the construction of a residential project in Sharjah.

The rebrand will be rolled out over the next two weeks following the launch of Raimondi’s refreshed website. The official unveiling of the brand will take place at Bauma from 24-30 October 2022, in Munich, Germany.

In September 2022, the firm announced its extensive show plan for Bauma 2022.

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