Meta announces plan to open first physical shop in California

Meta, the social media giant formally known as Facebook, has announced plans to open the Meta Store, a bricks-and-mortar shop in Burlingame, San Mateo County, California, on the 9 May.

The company’s first physical retail space has a 144 sq m floor plan and will allow customers to experience Meta’s hardware, including the Meta Portal video-calling devices, the Meta Quest virtual reality headset and the Ray-Ban Stories smart sunglasses.

Martin Gilliard, the Meta Store’s head, said: “Having the store here in Burlingame gives us more opportunity to experiment and keep the customer experience core to our development. What we learn here will help define our future retail strategy.

“The Meta Store is going to help people make that connection to how our products can be the gateway to the metaverse in the future. We’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it.”

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