Hotel Development inks deal with Ennismore to open two hotels in Trojena


The move is the first step in Hotel Development’s goal of establishing a world-class tourism sector in NEOM, in line with Saudi Vision 2030

Neom’s hospitality division – Hotel Development – has inked an agreement with Ennismore, a lifestyle hospitality company, as its inaugural hotel partner. The deal will see Ennismore open two of its brands – 25hours Hotels and Morgans Originals – in Trojena, the mountain tourism destination that features a ski village in Neom city.

According to Hotel Development, the agreement aligns with its main goal of establishing global partnerships with reputed hospitality firms.

“Hotel Development aims to accelerate human progress by redefining how we travel, stay, and live. Our partnership with Ennismore echoes our mission to pioneer in the space of experiential hospitality in a way that shapes the future of hotels in the Kingdom and beyond. With a shared passion for developing differentiated and imaginative hospitality concepts, we look forward to seeing this relationship – and others like it – flourish,” said Chris Newman, Executive Director, Hotel Development at Neom.

In March 2022, HRH Mohammed bin Salman unveiled Trojena.

Early enabling construction works have already begun in Trojena, with main construction work on the ski village expected to begin at the end of 2022, Neom noted.

In addition to hospitality, the village includes residential components centered around a public plaza, as well as high-end retail and dining experiences. The sides of the mountain extend onto the roof of the village, creating a stunning ski slope skyline that can be activated year-round through various adventure sports facilities, it added.

Philip Gullett, Executive Director and Region Head, Trojena added, “The mountains of Trojena are set to become one of the most awe-inspiring destinations the world over. Both 25hours Hotels and Morgans Originals are ideal brands for Trojena as we look to deliver extraordinary experiences for residents and visitors seeking luxury, adventure, entertainment, livability, and escape from the status quo.”

In July 2022, the Saudi Crown Prince unveiled designs for The Line, and revealed the future city will be just 200m wide.

The 25hours team, together with founder Christoph Hoffmann and Berlin’s Studio Aisslinger are working on a bespoke story and design concept for Trojena, Neom said. The narrative is inspired by the futuristic architecture of the building, and will include nods to science-fiction movies as well as to the alpine heritage of the brand. The 25hours Hotel will have an in-house cinema, a farm-to-table restaurant, a bike workshop with co-working, as well as a rooftop restaurant with pool, it continued.

The Morgans Originals hotel will be designed to transport guests from the surreal and natural landscapes of Trojena, into a world rooted in the iconic cultural legacy of the brand. The hotel will feature four world-class dining outlets and a 2,000sqm destination spa and bathhouse, in addition to an architecturally significant ski slope roof and rooftop pool bar overlooking the dramatic Trojena mountains. The hotel will also feature an eight-storey vertical core with microclimates and immersive art experiences that will showcase the individuality of the brand, Neom explained.

Gaurav Bhushan, Co-CEO of Ennismore concluded, “25hours Hotels and Morgans Originals are lifestyle brands rooted in creativity, bringing design-focused spaces and authentic culinary experiences, creating deep connections with our guests. As we grow globally, we are excited for our brands to open in Trojena, a unique setting, which will attract both local and international visitors.”

In September 2022, it was revealed that over $1.1tn in real estate and infrastructure projects are currently underway in Saudi Arabia.



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