Group AMANA announces new brand identity

Regional design-build construction services provider Group AMANA has announced a new brand identity that it said to better reflects its capabilities. Organised into three verticals: Construct, Manufacture and Enhance, the transformation now reflects the group’s offerings for an evolving business landscape and the drive towards building cleaner, greener and smarter.

A statement from the group said that the new brand identity is focused around a circle, which reflects strength and harmony, and speaks to its promise of delivering certainty. The new tagline, ‘We Build with You’ is said to epitomise its strengths in collaboration and intelligence.

Riad Bsaibes, President and CEO of Amana Investments, said: “Group AMANA has built a formidable reputation over three decades of operations in the region, with our commitment to sustainability, innovation, and digitalisation. While our name remains the same, our evolution reflects our re-aligned business strategies for the future and our collaborative approach in realising successful projects. AMANA is poised to seize the opportunities of the future, and to partner the GCC region in its economic growth.”

AMANA Construct includes AMANA Contracting and AMANA Aviation Fuelling and is said to build on a 30-year legacy of industrial construction. Since its founding in 1993, AMANA has constructed more than 1,500 buildings in the region, for clientele including AD Ports Company, Abu Dhabi National Oil Company (ADNOC), Almarai, Amazon, Coca Cola, DHL, Emirates Airlines, Jebel Ali Free Zone, KIZAD, Landmark Group, Majid Al Futtaim Properties, Mars, Nestle, Noon and Unilever.

AMANA Manufacture will leverage the transformational potential of manufacturing construction through AMANA companies, DuBox and DuPod. Together they have delivered over 130,000sqm of built-up area (BUA) in modular construction for clients including Adnoc, Emaar, The Red Sea Development Company, Qiddiya Investment Company, and Wasl Properties among others. At the 2021 Big Project Middle East Awards, the DuPod Smart Pod won in the ‘Product Innovation of the Year’ category.

Over the past two years, DuBox has bagged several contracts for high-profile clients in KSA, such as the Qiddiya Investment Company and The Red Sea Development Company (TRSDC), shifting 85% of construction from sites to the factory.

“DuBox is a specialist in next generation offsite volumetric modular construction, which offers a safer building environment, potentially reducing material waste by up to 30% and improving work safety by up to 70%. These numbers are proven, not projected. The final products are easily relocatable, further enabling the client to shift and relocate in sync with market demands. DuBox is supporting the Kingdom’s national agendas of sustainability, nurturing Saudi talent and supporting economic diversification,” the statement added.

AMANA Enhance is said to support the region’s sustainability agenda and is helping businesses achieve their green ambitions with its brands AMANA Solar and AMANA Energy-Saving. The UAE has set a 2050 target to achieve Net Zero emissions, followed by Saudi Arabia and Bahrain in 2060. These sustainability ambitions are well aligned with national initiatives across the GCC that are driving the renewables agenda, such as the UAE Green Agenda 2015-2030 and Vision 2021 and Saudi Arabia’s Vision 2030.

The company said it has helped clients produce more than 80,000,000kWh of clean solar energy, enough to power 3,239 homes for one year, saving nearly US $5mn on energy costs and preserving 200,000 trees since 2018. It added that with almost 500,000sqm of industrial buildings and associated rooftops constructed yearly, it is considered to be a pioneer in building rooftop solar power plants.

“AMANA was one of the first contractors approved by DEWA (Dubai Electricity and Water Authority) to provide installation and maintenance services for solar energy systems in early 2015. This classification coupled with AMANA personnel certified by DEWA as a ‘solar PV expert’ makes AMANA the go-to contractor of choice for designing, installing, and maintaining roof-mounted solar power plants,” the statement continued.

“With over 8,000 employees in 11 cities across seven countries, AMANA continues to evolve, from a traditional construction company into a modern, diversified change engine that can unlock innovation and collective success,” it concluded.

In January 2022, the firm said digitalisation, diversity and modularisation are among the top five trends shaping construction this year, and in April, it announced the completion of the solar PV powered Al Futtaim Auto Park in Al Ain.

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