DAMAC Properties launches CHIC Tower in Business Bay, Dubai


The 41-storey tower will promote the concept of ‘luxury wellness’, the developer says

Developer DAMAC Properties has unveiled CHIC Tower, a 41-storey tower designed to instil wellness and healthy living in a luxury setting, complemented with amenities and facilities. Located in Dubai’s Business Bay, the tower grants direct access to the Dubai Canal, as well as views of the city’s skyline and access to its financial and lifestyle districts.

Taking its cues from the healing properties of turquoise, the project’s design will have branded interiors by de GRISOGONO, a statement from the developer said.

“Our objective with this project goes beyond just fine layouts. Along with its exquisite architecture, CHIC Tower encapsulates and advocates for wellness, positivity, and luxurious living. This new development draws its inspiration from the vital need for wellness and self-care, in a fast-paced industrious and demanding world,” said Niall McLoughlin, Senior Vice President of DAMAC.

In September 2022, DAMAC said it was adding an ultra-luxurious mansion development to its DAMAC Hills development.

CHIC Tower features exclusive studio, one and two-bedroom apartments, as well as one-bedroom lofts with private terraces, and DAMAC plans to launch three and four-bedroom apartments with encompassing hydroponic walls and sky pools at a later stage, the company confirmed.

Inspired by luxury wellness, CHIC Tower will feature restorative baths, beauty treatments and state-of-the-art sky gyms. Seven revitalising baths are specifically designed to extract body toxins resulting in skin glow with the radiance of youth, along with hot baths, cold baths, salt baths and mud baths, the developer said.

Furthermore, the developer says the tower will feature a beauty bar that will be the first of its kind in Dubai. Handcrafted skincare products by specialised technicians will be tailor-made for residents’ specific requirements and skin types, it added.

Late in September 2022, DAMAC Properties’ GM said that Web3 is transforming the UAE real estate landscape.

Commenting on the facilities, McLoughlin stated, “The launch of this luxury wellness living concept centres around three key wellness pillars: mind, body, and skin.”

He added that the design of the tower features undulating terraces inspired by the waves of Dubai’s Canal. These will descend from the building’s stepped roof, which is meant to evoke layers of rock where water trickles from one pool to another.

“Every aspect of the project has been carefully considered and designed to maximise the use of environmental resources such as light, air, and views, as well as to leverage cross-ventilation, thereby creating comfort and tranquil luxury,” McLoughlin continued.

In October 2022, DAMAC Properties awarded a contract for the development of electrical substations to Danway EME.

This new development, which is envisioned to be a world-class residential destination, will contribute to the Dubai 2040 New Urban Masterplan, which focuses on health, sustainability, and improved quality of life, the statement concluded.



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