Coates extends partnership with AFL

L-R: AFL Executive General Manager Customer and Commercial Kylie Rogers, Coates General Manager Marketing and Communications Sheridan Jones, Coates Ambassador and AFLW player Madison Prespakis, Coates CEO Murray Vitlich and AFL General Manager Women’s Football Nicole Livingstone. PHOTO: AFL Photos.

The AFL has announced its extended partnership with Australian equipment hire and solutions provider Coates in a bid to increase support for women’s football.

Coates has expanded its support to become an official partner of AFLW and Workplay, the AFL’s careers platform for AFLW players, after joining the AFL as the naming rights partner of the Coates Talent League (formerly NAB League) earlier this year.

Coates Chief Executive Officer Murray Vitlich said the company is excited to be extending its partnership with the AFL to support the AFLW.

“Like AFL, we are committed to the progression of women and offer AFLW athletes the opportunity to join our business through Workplay, while also supporting their football goals and commitments,” he said.

Launched in 2021, the latest edition of Workplay powered by John Holland connects AFLW players with flexible employment, career and educational resources to further advance the opportunities for women players to thrive on and off the field.

Sheridan Jones, General Manager Marketing and Communications at Coates, said Coates is a values-based organisation supported by its teamwork. “Coates and the AFLW provide the best environments for teams and individuals to shine and it’s exciting to partner with an organisation with shared values,” she said.

Coates’ support of the Coates Talent League – Australia’s premier underage football pathway competition for boys and girls in the eastern states – will assist the next generation of AFL and AFLW players to showcase their skills and develop into the best they can be.

AFL Executive General Manager Customer and Commercial Kylie Rogers said the AFL was thrilled to extend its partnership with Coates.

“The AFL is delighted to continue its partnership with Coates as the official partner of AFLW and Workplay in 2023 and beyond,” Ms Rogers said.

“The AFL and Coates share the same commitment to supporting the progression of women in our respective industries and we’re looking forward to continuing to work together to achieve this both on and off the field.”

Leave a comment