Binghatti and Jacob & Co announce ultra-luxury focused residential tower in Dubai


The top of the tower is expected to host “five of the most luxurious and exclusive penthouses in Dubai”

Burj Binghatti Jacob & Co Residences has been announced by developer Binghatti and watch and jewelry firm Jacob & Co. The project, which is billed as an ultra-luxury skyscraper, aims to be one of the world’s tallest residential structures.

Discussing the luxury tower, Binghatti referred to it as a “hypertower” that will unveil a new era in “uber-luxury living”. The skyscraper will take shape in Business Bay and is expected to be 100 stories tall and feature high-end two- and three-bedroom residences. This tower is expected to boast unique designs co-signed and co-designed in the style of watchmaking and jewelry brand Jacob & Co and Binghatti.

“Today marks the significant partnership of two like-minded brands, both on an ever-striving pursuit of absolute elegance. Both our brands are born from the sheer desire to achieve what breaks boundaries. What Binghatti has done in real estate, by creating a brand through a distinct design philosophy and architectural identity is very similar to what Jacob & Co has done in the world of jewelry and horology”, says Muhammad Binghatti, CEO & Head of Architecture of Binghatti.

In October 2022, Sobha Realty launched its first signature residential tower project in Dubai.

The tower is expected to boast multiple levels dedicated to amenities including an infinity pool overlooking the Dubai skyline, a luxury spa and a gymnasium. It will also feature a dedicated concierge team, offering à la carte services such as daycare, bodyguard, chauffeur and private chef.

“We took inspiration from the complex horological movements that beat in Jacob & Co timepieces and we integrated them into the key elements of the tower. The diamond-shaped spires sitting at the peak of the tower are reminiscent of an actual crown, an ornament of unique finesse inspired by the design of Jacob & Co’s finely cut gems. This is the apex of the luxury narrative in this evocative construction, a signature feature that add further grandeur to the city’s skyline,” explained Binghatti.

Drawing inspiration from horological and high jewelry aesthetics, Burj Binghatti Jacob & Co Residences’ design is reminiscent of the baguette-cut gems Jacob & Co is renowned for. Entry-level residences will consist of two collections: The Sapphire Suite Collection consisting of two-bedroom residential units, and The Emerald Suite Collection comprised of three-bedroom units, the firm explained.

Also in October 2022, Majid Al Futtaim Communities launched an ultra-luxury concept within Tilal Al Ghaf.

The top of the tower is expected to harbor “five of the most luxurious and exclusive penthouses in Dubai”. Sitting on top of the world, they offer boundless views of the city’s skyline, including Down-town and the Dubai Water Canal, the company stated.

“Inspired from our high watchmaking collections, these penthouses will consist of three types, each named after our flagship Jacob & Co timepieces: Fleurs De Jardin, Astronomia and Billionaire. The interior design of the penthouse collection will be directly inspired by their unique aesthetics. As suggested by the name, the Billionaire Penthouse is the hypertower’s jewel in the crown,” explained Jacob Arabo, Chairman and Creative Director of Jacob & Co.

The tower is also expected to house an exclusive private club, which will offer amenities including a lounge, as well as a private event area reserved for Jacob & Co. Materials, details and finishings are conceptualised and designed in collaboration with Jacob & Co’s designers whose attention to detail is being applied on a new, unprecedented scale and height, the company stated.

In early November 2022, Alpago Properties announced its luxury Palm Jumeirah penthouse will cost $68.06mn.

“This collaboration is a new way for us to apply our motto: Inspired by the impossible. It’s a commitment to break boundaries and push past limits. Our driving force is ingenuity and originality, it leads us to design jewels, watches, and now a hypertower, unlike anything the world has seen before. Burj Binghatti Jacob & Co Residences is an unheard-of achievement in the world of real estate and luxury, let alone watchmaking and jewelry,” added Arabo.

Apart from being involved in the entire design process of the tower, Jacob & Co will be offering exclusively curated timepieces and jewelry, most of which are limited edition or unique pieces, that clients can purchase along with their residence.

According to Binghatti, an event celebrating the reveal of Burj Binghatti Jacob & Co Residences will take place on 16 November 2022, at the Coca-Cola Arena in Dubai.

Also in early November 2022, MAG of Life launched mansions at the Ritz-Carlton Residences, Dubai Creekside.



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