Albal Design unveils “UAE’s first science-based” interior design concept


Tailormade to each client and project, it empowers creative storytelling and ability to transform it to a tangible design, the firm said

UAE-based design firm Albal Design has launched what’s billed as the UAE’s first science-based concept, Tafaseel. It is said to transform any home or commercial space to reflect an individual’s personality, style/mood or brand identity.

The concept is said to be the result of years of research by Emirati interior designer Noura Alghandi and integrates psychology, music and art, to provide design cues to showcase a brand’s identity/individual style. Tailor-made to each client and project, it empowers creative storytelling and ability to transform it to a tangible design, the firm noted.

“We spend so much time indoors – so, your home, office or even a retail outlet should be able to reflect your personality, company culture/identity or be able to connect with a customer. Psychology and design go hand in hand – and this collaborative process just helps articulate a customer’s story to bring a fresh perspective, and a fantastic and unique design,” said Albal Design Founder Noura Alghandi.

In May 2022, Azizi Developments signed an agreement with Nerkal Interior for luxury interiors at its Riviera megaproject and, in August 2022, Sherif Nagy, General Manager of THE FITOUT said that fit-out firms that design and build their own products are in vogue.

Elaborating on the concept, the firm said that clients are given the freedom to express themselves by scribbling on a piece of paper over any music and blindfolded. Applying cognitive psychology to indicate a connection between shapes and feelings/memory, Albal’s team analyses the scribbles to extract details such as shapes, texture, colours and patterns, it explained.

This process helps stir memories/emotions that they are most comfortable with, which is then translated to create unique designs that can be applied to interiors, branding, furniture and even couture. This design process can be incorporated into any space, leading to better productivity/sales in commercial projects, staff well-being, or a sanctuary for homeowners, the firm added.

Albal Design is said to have design concepts across various sectors spread across the Middle East including commercial and residential properties (villas, penthouses, apartments), hospitality, F&B, retail, and others.

In October 2022, Dar Al Arkan showcased the world’s first Pagani apartments.



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