Al Futtaim Group Real Estate partners with TIER Mobility for micro-mobility services at Dubai Festival City

Al Futtaim Group Real Estate has announced a partnership with the Berlin-based TIER Mobility to operate e-bike micro-mobility services in Dubai Festival City. The developer said the partnership aims to make movement throughout the area seamless and affordable, while also providing an environmentally friendly method of transport to get around the destination and community.

The move is said to be in line with Dubai Festival City’s goal of investing in establishing community relationships and building innovative communities. The collaboration with TIER Mobility will present residents, mall visitors, and tenants with a low-carbon alternative to get around the city using e-bikes, the statement continued.

Samer Zabian, Director of Residential & Commercial Property at Dubai Festival City said, “We are excited to collaborate with TIER Mobility to bring our smart, sustainable, and connected city vision to life. Sustainability has always been a key focus area at Dubai Festival City and we continue to invest in building smart communities that support the current and future needs of our customers. As we continue to grow Dubai Festival City into a leading destination, we are committed to developing the destination’s offerings in line with the UAE government’s Sustainability Agenda 2040.”

TIER’s initial fleet of e-bikes, which have pedal assistance up to 25 km/h, will be located at the Marsa Plaza promenade with plans of expanding to other locations around Dubai Festival City. The e-bikes are geofenced which assist with challenges like irresponsible parking and riding in restricted areas.

“At TIER Mobility, our mission is to Change Mobility for Good and we are pleased to launch our e-bikes for the first time in Dubai. We aim to help cities and communities like Dubai Festival City reduce their dependence on cars and provide the safest and most sustainable mobility solution. The strategic partnership with Dubai Festival City will create positive waves for sustainable transportation, translating into superior quality customer service to the destination’s visitors, and residents,” said Amir Melad, General Manager, Middle East of TIER.

All residents and tourists can use TIER e-bikes by simply downloading the global app. Riders have the option to use ‘pay-as-you-go’ offered at a rate of Dhs1 per minute of usage or opt for a subscription model. Payments can be made through ApplePay or debit and credit cards, the developer stated.

In December 2021, TIER Mobility revealed it had provided e-scooters for mobility staff members at the Arab Cup 2021 and said the solution could be a key player at the FIFA World Cup 2022 in Qatar. In June 2022, Al-Futtaim Group Real Estate launched the Al Badia Terraces and in July, it partnered with Deira International School to transform hoarding fences into artwork.

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