47% of UAE residents aim to make their homes as sustainable as possible reveals Taqeef survey

The YouGov survey polled 1,010 respondents aged 18-50 years old

According to a survey conducted by distributor Taqeef and AC manufacturer O General, 47% of UAE residents aim to make their home as environmentally friendly as possible. The survey was commissioned to explore the role of sustainability in people’s lifestyles and purchasing habits.

The survey also found that more than half (55%) considered sustainability a key factor when purchasing electronic products. In addition, it revealed that a third (33%) of respondents consider sustainability to be as important as price in their product choices, and 27% would switch to another electronic brand if the goods offered are better for the environment.

“This survey shows us that environmental credentials are increasingly driving the purchasing choices of UAE consumers as they look for new ways to reduce their carbon footprint. In a region where cooling is considered an essential, it’s really encouraging to see that sustainability is becoming as important as brand and price for many when choosing a new AC,” said Tariq Al Ghussein, Chairman and CEO of Taqeef.

In July 2022, Varun Malhotra, Senior Consultant at Cundall shared his thoughts with Middle East Construction News (MECN) on sustainable trends in the HVAC industry.

He added, “Air conditioning usage represents 70% of the UAE’s electricity use during the summer and this has a huge impact on the environment, but we can mitigate this impact with cooling technology that’s high on energy efficiency.”

The firm noted that 29% of survey participants indicated they are aware that the more sustainable the electronic goods are, the more they save on utility bills. 30% said they preferred if electronic brands focused more on explaining sustainability parameters such as energy efficiency and lower carbon emissions.

Commissioned by Taqeef, the exclusive distributor of O General ACs in the UAE, the YouGov survey polled 1,010 respondents aged 18-50 years old.

In April, Empower said its district cooling network grew by 33.2% between 2018-2021, while – in July – Emicool said it was using Distributed Temperature Sensing technology to reduced chilled water network losses by almost 70% as compared to previous years.

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